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March 12, 2009 • 5:08 am

Fort Worth Star Telegram Makes Time Magazine Top Ten Endangered List

Time Magazine, under it’s Business & Tech tab, released an article naming 10 US newspapers that are in danger of going bankrupt and becoming extinct.

The papers named in the article as being endangered by the economy are (in order of their appearance):

  1. The Philadelphia Daily News
  2. The Minneapolis Star Tribune
  3. The Miami Herald
  4. The Detroit News
  5. The Boston Globe
  6. The San Francisco Chronicle
  7. The Chicago Sun-Times
  8. The New York Daily News
  9. The Fort Worth Star-Telegram and
  10. The Cleveland Plain Dealer

I would hate to see the papers go under. I get most of my news online, but I think hard copy still has a very valid place in this world. The history of the newspaper, and how it’s changed gives an interesting sociological look at humanity, and how we’ve progressed over time. The most amazing advances in every genre were heralded in on the front pages of newspapers all over the world. But none as important as the papers here in the States. We love our newspapers. And in my area, the Fort Worth Star Telegram is the king of papers. And our old cultural habit of drinking a cup of coffee while perusing the paper is still very relaxing and somehow edifying even today.

I have noticed changes though. The Star Telegram had a laid back-yet effective-online advertising section and up until just recently, it was very reasonably priced. Then it stated that it was merging with (I think it was) the Dallas Times Herald, and upped the fees to advertise online. The website showed both names on the heading.

Then today I went back to the site to check it out, and there is no mention of the Dallas paper at all, BUT the fees they’re now asking are astronomical compared to what they were just a few months ago.

To post an ad in the newspaper for one month, cost starts at $201.74, and a one-month online ad starting cost is $49.95. (Under Service Directory in Classifieds)

While the newspaper advertising price has remained the same, the online ad cost has more than tripled. And the ads aren’t pizzazzie at all, they’re very plain-jane. I like the main body of the online news though-they’ve done a good job with that.

Links & Other Sources:

Star Telegram URL: http://www.star-telegram.com/

Star Telegram Classified Ad price for posting in their Service Directory: http://fortworthstartelegram.adperfect.com/?catid=500&clsid=5290&-session=ComboAd:46818396079e900EF6wMn333F8BD

Wikipedia article: http://en.wikipedia.org/wiki/Fort_Worth_Star_Telegram

MSNBC article on endangered newspapers: http://www.msnbc.msn.com/id/29623133/

Time Magazine’s original article: http://www.time.com/time/business/article/0,8599,1883785,00.html?iid=tsmodule

A very interesting article on Amon Carter in Time Magazine, Mr Fort Worth: http://www.time.com/time/magazine/article/0,9171,807286,00.html

j0284066

I’m including a poll to find out whether the majority of people believe that hard print (or paper) newspapers will become obsolete and go digital. Please log in your own opinion. THANKS! :)

Filed under: Finance, Local & State, Local DFW/Metroplex, Tech , , , , , , , ,

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